OUR STORY
THE BRAND
Teddies & Stories is a young brand, created in 2007. With a know-how since 1977 and the ideas of our young team, we managed to design a competitive high quality nightwear collection for kids up to 6 years. Your child will love to wear it.
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and don't forget........
Before you go to sleep, read your teddy a bedtime story, teddies love stories - especially yours.
THE COMPANY
3 GENERATIONS WITH THE SAME PHILOSOPHY.
WD Diffusion is a Belgian family business, founded in 1977 by Willy Depoortere, and now run by his son & grandson Maxime. In 2023, Michèle Depoortere has joined the team as sales-manager for teddies&stories. Through the years, we have always been concerned for quality and service towards our customers, This could not be accomplished without the help and support of our young team. The philosophy is to create, produce and diffuse our own designs through selected & exclusive retail shops. During the last years, several successfull departments # MY FIRST COLLECTION # and # TEDDIES & STORIES # have been created. Our showroom for professional retailers is situated in Belgium at the main office , and can be visited on appointment only .